The Value of the Value Menu and Promotions - 722 Words

The Value of the Value Menu and Promotions Fast food is a food that can be prepared and served quickly. When a person thinks of fast foods, McDonalds, Wendys, and many others usually comes to mind. When a person looks at the menu, there are combo meals, entrà ©es, drinks, sides, desserts, and usually a value menu. The value menu is usually a group of items ranging in price from $.99 to $2. Depending on the chain, their value menu may be different. A person may analyze the portions size, or the quantity for the dollar amount. McDonalds, Wendys, Rallys, Arbys, and Sonic are some examples of fast food restaurants that have value menus, which is actually a value deal! First, lets take a look at the McDonalds value menu. McDonalds not only has a value menu, but also a dollar menu that has breakfast items and lunch items. McDonalds dollar menu is actually a dollar (excluding tax). Now, the extra value menu has items that range from $1.19 to $4.99. Did you know that some of the entrees sa ndwiches cost twice as much as the Dollar Menu sandwiches. For instance, a McChicken costs $1, while the Angus Bacon Cheese costs about $3.69. A person could buy three McChickens for the price of one Angus Bacon Cheeseburger. Another type of value are the promotions McDonalds runs. For instance, some of the current promotions includes: the two Bacon Egg and Cheese Biscuits for the $3 and the any size soft drink for $1. Knowing this information, a person can create a value menuShow MoreRelatedSubway Chain Tested International Waters1102 Words   |  5 Pageslengths to bring great taste and fresh ingredients to consumers in the farthest reaches of the globe with more than 3900 locations. If we search SUBWAY’s menu in different countries, we can see SUBWAY target some kind of cultural and religious segments while keeping their original values maintaining. 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Primary activities consist of supply chain management, operations, distribution, sales and marketing, and service, as seen in figureRead MoreThe Marketing Strategy Of Mcdonalds New Zealand And A Country Of Your Choice Essay1583 Words   |  7 Pages 1.1 To meet the requirements of task 1 you need to make sure that the role of promotion in marketing is defined in terms of achieving promotional objectives for the brand McDonalds in New Zealand and a country of your choice. The objectives of any marketing promotion are based on goals and strategies of the company launching the product. This include increase business, increase sale, repeat business, brand awareness, new product introduction etc. Each nation has various cultures and foodRead MoreTarget Marketing : Nick s Diner II Markets Essay1122 Words   |  5 Pagesinclusion of which also grasps the percentage of outlier whom have not started a family, have been widowed, or are married without kids. 8.2. 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The main owner of the Mc Donald’s monitors and trains them to make sure that they are stick to the Quality, service, and cleanliness and the value that they offered by the McDonaldsRead MoreMcDonald’s The Dollar and Up Menu A burger costs more than $ 1 now. 1522 Words   |  7 PagesI. Establish a sense of urgency McDonalds is facing a financial crisis The Dollar Menu is no longer producing the desired outcomes; providing a drawn for customers and profits for the franchise. The Dollar Menu itself had little opportunity to generate profits directly (6 cents per burger), but the indirect sales of higher profit generating items by customers once they were enticed into the store by the Dollar Menu was the means of generating profits. (Ransom, 2009) Inflation, recession, and severalRead More7ps analysis for Caffe Nero Essay1613 Words   |  7 Pagesthat can be used to influence buyer decisions(Kotler et al. 2009) When marketing FMCG the first 4P’s: 1.) product which is value or benefit provide to customer. 2.) place which is distribution channel granting accessible to organization including internet, retailer and wholesaler 3.) promotion which is communicating message and value to customer in relevance to benefit and value of using particulars product rather than the feature of product. and 4.) price which factor that costing to consumer andRead MoreMcdonald s Marketing Journey : Mcdonalds Essay1442 Words   |  6 Pagesmarketing journey is a noteworthy one for anyone studying the marketing. In 1954, Roy Kroc, milkshake machine salesman, visited a restaurant in San Bernardino that run by two brothers, Dick and Mac McDonald. 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