The Value of the Value Menu and Promotions - 722 Words

The Value of the Value Menu and Promotions Fast food is a food that can be prepared and served quickly. When a person thinks of fast foods, McDonalds, Wendys, and many others usually comes to mind. When a person looks at the menu, there are combo meals, entrà ©es, drinks, sides, desserts, and usually a value menu. The value menu is usually a group of items ranging in price from $.99 to $2. Depending on the chain, their value menu may be different. A person may analyze the portions size, or the quantity for the dollar amount. McDonalds, Wendys, Rallys, Arbys, and Sonic are some examples of fast food restaurants that have value menus, which is actually a value deal! First, lets take a look at the McDonalds value menu. McDonalds not only has a value menu, but also a dollar menu that has breakfast items and lunch items. McDonalds dollar menu is actually a dollar (excluding tax). Now, the extra value menu has items that range from $1.19 to $4.99. Did you know that some of the entrees sa ndwiches cost twice as much as the Dollar Menu sandwiches. For instance, a McChicken costs $1, while the Angus Bacon Cheese costs about $3.69. A person could buy three McChickens for the price of one Angus Bacon Cheeseburger. Another type of value are the promotions McDonalds runs. For instance, some of the current promotions includes: the two Bacon Egg and Cheese Biscuits for the $3 and the any size soft drink for $1. Knowing this information, a person can create a value menuShow MoreRelatedSubway Chain Tested International Waters1102 Words   |  5 Pageslengths to bring great taste and fresh ingredients to consumers in the farthest reaches of the globe with more than 3900 locations. If we search SUBWAY’s menu in different countries, we can see SUBWAY target some kind of cultural and religious segments while keeping their original values maintaining. Wherever SUBWAY restaurants are located, the core menu stays relatively the same- with the exception of some cultural an d religious variations. World travelers can expect the same high quality ingredientsRead MoreCreative Value Of A Value Chain1566 Words   |  7 PagesCreative Value in the Making Identifying the primary and secondary components of a value chain helps balance the activities that a company performs internally to create value for the buyers. A value chain is made up of primary and secondary activities. Primary activities relate directly to the physical creation, sale,maintenance, and support of a product or service. Primary activities consist of supply chain management, operations, distribution, sales and marketing, and service, as seen in figureRead MoreThe Marketing Strategy Of Mcdonalds New Zealand And A Country Of Your Choice Essay1583 Words   |  7 Pages 1.1 To meet the requirements of task 1 you need to make sure that the role of promotion in marketing is defined in terms of achieving promotional objectives for the brand McDonalds in New Zealand and a country of your choice. The objectives of any marketing promotion are based on goals and strategies of the company launching the product. This include increase business, increase sale, repeat business, brand awareness, new product introduction etc. Each nation has various cultures and foodRead MoreTarget Marketing : Nick s Diner II Markets Essay1122 Words   |  5 Pagesinclusion of which also grasps the percentage of outlier whom have not started a family, have been widowed, or are married without kids. 8.2. Positioning: In a slowly improving economy, customers still want value, the large portions, and low prices at Nick’s Diner II gives the customers the value they expect. Compared to the numerous fast food restaurants in the area, Nick’s Diner II offers customers nearly equal prices, with better quality and quantity. Along with including the expectations of theseRead MoreMcdonalds Service1417 Words   |  6 Pagesalways been at the front of the menu however they have extensive their menu and offers their consumers full range of desert, hot drinks and cold drinks. McDonald’s model Only a small number of percentages of restaurants are owned by McDonald’s company (15%) and the remaining of 85% of McDonalds is operating by franchises. The main owner of the Mc Donald’s monitors and trains them to make sure that they are stick to the Quality, service, and cleanliness and the value that they offered by the McDonaldsRead MoreMcDonald’s The Dollar and Up Menu A burger costs more than $ 1 now. 1522 Words   |  7 PagesI. Establish a sense of urgency McDonalds is facing a financial crisis The Dollar Menu is no longer producing the desired outcomes; providing a drawn for customers and profits for the franchise. The Dollar Menu itself had little opportunity to generate profits directly (6 cents per burger), but the indirect sales of higher profit generating items by customers once they were enticed into the store by the Dollar Menu was the means of generating profits. (Ransom, 2009) Inflation, recession, and severalRead More7ps analysis for Caffe Nero Essay1613 Words   |  7 Pagesthat can be used to influence buyer decisions(Kotler et al. 2009) When marketing FMCG the first 4P’s: 1.) product which is value or benefit provide to customer. 2.) place which is distribution channel granting accessible to organization including internet, retailer and wholesaler 3.) promotion which is communicating message and value to customer in relevance to benefit and value of using particulars product rather than the feature of product. and 4.) price which factor that costing to consumer andRead MoreMcdonald s Marketing Journey : Mcdonalds Essay1442 Words   |  6 Pagesmarketing journey is a noteworthy one for anyone studying the marketing. In 1954, Roy Kroc, milkshake machine salesman, visited a restaurant in San Bernardino that run by two brothers, Dick and Mac McDonald. The restaurant offered a very limited menu but operated with great efficiency, focusing on quality and speed (Our History, 2016). He was so impressed by their operation that he seized the opportunity to become their agent. In 1955, Kroc founded McDonald’s Systems, Inc and in 1961, he purchasedRead MoreMarketing Strategies For Fast Food Outlets1593 Words   |  7 PagesThis study relates to the economic and environmental area of study as it addresses contemporary marketing strategies and the promotion of purchases within the franchise. The aim of this study will be to investigate marketing strategies, particularly promotional and advertising, adapted by fast food outlets in order to unveil successful advertising strategies. What promotions are used by fast food outlets to encourage more sales? What advertising strategies are used by fast food outlets to encourageRead MoreMarket Strategy for Kfc Japan1245 Words   |  5 PagesStrategy/ Focus Marketing strategy is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments

The Value of the Value Menu and Promotions - 722 Words

The Value of the Value Menu and Promotions Fast food is a food that can be prepared and served quickly. When a person thinks of fast foods, McDonalds, Wendys, and many others usually comes to mind. When a person looks at the menu, there are combo meals, entrà ©es, drinks, sides, desserts, and usually a value menu. The value menu is usually a group of items ranging in price from $.99 to $2. Depending on the chain, their value menu may be different. A person may analyze the portions size, or the quantity for the dollar amount. McDonalds, Wendys, Rallys, Arbys, and Sonic are some examples of fast food restaurants that have value menus, which is actually a value deal! First, lets take a look at the McDonalds value menu. McDonalds not only has a value menu, but also a dollar menu that has breakfast items and lunch items. McDonalds dollar menu is actually a dollar (excluding tax). Now, the extra value menu has items that range from $1.19 to $4.99. Did you know that some of the entrees sa ndwiches cost twice as much as the Dollar Menu sandwiches. For instance, a McChicken costs $1, while the Angus Bacon Cheese costs about $3.69. A person could buy three McChickens for the price of one Angus Bacon Cheeseburger. Another type of value are the promotions McDonalds runs. For instance, some of the current promotions includes: the two Bacon Egg and Cheese Biscuits for the $3 and the any size soft drink for $1. Knowing this information, a person can create a value menuShow MoreRelatedSubway Chain Tested International Waters1102 Words   |  5 Pageslengths to bring great taste and fresh ingredients to consumers in the farthest reaches of the globe with more than 3900 locations. If we search SUBWAY’s menu in different countries, we can see SUBWAY target some kind of cultural and religious segments while keeping their original values maintaining. Wherever SUBWAY restaurants are located, the core menu stays relatively the same- with the exception of some cultural an d religious variations. World travelers can expect the same high quality ingredientsRead MoreCreative Value Of A Value Chain1566 Words   |  7 PagesCreative Value in the Making Identifying the primary and secondary components of a value chain helps balance the activities that a company performs internally to create value for the buyers. A value chain is made up of primary and secondary activities. Primary activities relate directly to the physical creation, sale,maintenance, and support of a product or service. Primary activities consist of supply chain management, operations, distribution, sales and marketing, and service, as seen in figureRead MoreThe Marketing Strategy Of Mcdonalds New Zealand And A Country Of Your Choice Essay1583 Words   |  7 Pages 1.1 To meet the requirements of task 1 you need to make sure that the role of promotion in marketing is defined in terms of achieving promotional objectives for the brand McDonalds in New Zealand and a country of your choice. The objectives of any marketing promotion are based on goals and strategies of the company launching the product. This include increase business, increase sale, repeat business, brand awareness, new product introduction etc. Each nation has various cultures and foodRead MoreTarget Marketing : Nick s Diner II Markets Essay1122 Words   |  5 Pagesinclusion of which also grasps the percentage of outlier whom have not started a family, have been widowed, or are married without kids. 8.2. Positioning: In a slowly improving economy, customers still want value, the large portions, and low prices at Nick’s Diner II gives the customers the value they expect. Compared to the numerous fast food restaurants in the area, Nick’s Diner II offers customers nearly equal prices, with better quality and quantity. Along with including the expectations of theseRead MoreMcdonalds Service1417 Words   |  6 Pagesalways been at the front of the menu however they have extensive their menu and offers their consumers full range of desert, hot drinks and cold drinks. McDonald’s model Only a small number of percentages of restaurants are owned by McDonald’s company (15%) and the remaining of 85% of McDonalds is operating by franchises. The main owner of the Mc Donald’s monitors and trains them to make sure that they are stick to the Quality, service, and cleanliness and the value that they offered by the McDonaldsRead MoreMcDonald’s The Dollar and Up Menu A burger costs more than $ 1 now. 1522 Words   |  7 PagesI. Establish a sense of urgency McDonalds is facing a financial crisis The Dollar Menu is no longer producing the desired outcomes; providing a drawn for customers and profits for the franchise. The Dollar Menu itself had little opportunity to generate profits directly (6 cents per burger), but the indirect sales of higher profit generating items by customers once they were enticed into the store by the Dollar Menu was the means of generating profits. (Ransom, 2009) Inflation, recession, and severalRead More7ps analysis for Caffe Nero Essay1613 Words   |  7 Pagesthat can be used to influence buyer decisions(Kotler et al. 2009) When marketing FMCG the first 4P’s: 1.) product which is value or benefit provide to customer. 2.) place which is distribution channel granting accessible to organization including internet, retailer and wholesaler 3.) promotion which is communicating message and value to customer in relevance to benefit and value of using particulars product rather than the feature of product. and 4.) price which factor that costing to consumer andRead MoreMcdonald s Marketing Journey : Mcdonalds Essay1442 Words   |  6 Pagesmarketing journey is a noteworthy one for anyone studying the marketing. In 1954, Roy Kroc, milkshake machine salesman, visited a restaurant in San Bernardino that run by two brothers, Dick and Mac McDonald. The restaurant offered a very limited menu but operated with great efficiency, focusing on quality and speed (Our History, 2016). He was so impressed by their operation that he seized the opportunity to become their agent. In 1955, Kroc founded McDonald’s Systems, Inc and in 1961, he purchasedRead MoreMarketing Strategies For Fast Food Outlets1593 Words   |  7 PagesThis study relates to the economic and environmental area of study as it addresses contemporary marketing strategies and the promotion of purchases within the franchise. The aim of this study will be to investigate marketing strategies, particularly promotional and advertising, adapted by fast food outlets in order to unveil successful advertising strategies. What promotions are used by fast food outlets to encourage more sales? What advertising strategies are used by fast food outlets to encourageRead MoreMarket Strategy for Kfc Japan1245 Words   |  5 PagesStrategy/ Focus Marketing strategy is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments

The Value of the Value Menu and Promotions - 722 Words

The Value of the Value Menu and Promotions Fast food is a food that can be prepared and served quickly. When a person thinks of fast foods, McDonalds, Wendys, and many others usually comes to mind. When a person looks at the menu, there are combo meals, entrà ©es, drinks, sides, desserts, and usually a value menu. The value menu is usually a group of items ranging in price from $.99 to $2. Depending on the chain, their value menu may be different. A person may analyze the portions size, or the quantity for the dollar amount. McDonalds, Wendys, Rallys, Arbys, and Sonic are some examples of fast food restaurants that have value menus, which is actually a value deal! First, lets take a look at the McDonalds value menu. McDonalds not only has a value menu, but also a dollar menu that has breakfast items and lunch items. McDonalds dollar menu is actually a dollar (excluding tax). Now, the extra value menu has items that range from $1.19 to $4.99. Did you know that some of the entrees sa ndwiches cost twice as much as the Dollar Menu sandwiches. For instance, a McChicken costs $1, while the Angus Bacon Cheese costs about $3.69. A person could buy three McChickens for the price of one Angus Bacon Cheeseburger. Another type of value are the promotions McDonalds runs. For instance, some of the current promotions includes: the two Bacon Egg and Cheese Biscuits for the $3 and the any size soft drink for $1. Knowing this information, a person can create a value menuShow MoreRelatedSubway Chain Tested International Waters1102 Words   |  5 Pageslengths to bring great taste and fresh ingredients to consumers in the farthest reaches of the globe with more than 3900 locations. If we search SUBWAY’s menu in different countries, we can see SUBWAY target some kind of cultural and religious segments while keeping their original values maintaining. Wherever SUBWAY restaurants are located, the core menu stays relatively the same- with the exception of some cultural an d religious variations. World travelers can expect the same high quality ingredientsRead MoreCreative Value Of A Value Chain1566 Words   |  7 PagesCreative Value in the Making Identifying the primary and secondary components of a value chain helps balance the activities that a company performs internally to create value for the buyers. A value chain is made up of primary and secondary activities. Primary activities relate directly to the physical creation, sale,maintenance, and support of a product or service. Primary activities consist of supply chain management, operations, distribution, sales and marketing, and service, as seen in figureRead MoreThe Marketing Strategy Of Mcdonalds New Zealand And A Country Of Your Choice Essay1583 Words   |  7 Pages 1.1 To meet the requirements of task 1 you need to make sure that the role of promotion in marketing is defined in terms of achieving promotional objectives for the brand McDonalds in New Zealand and a country of your choice. The objectives of any marketing promotion are based on goals and strategies of the company launching the product. This include increase business, increase sale, repeat business, brand awareness, new product introduction etc. Each nation has various cultures and foodRead MoreTarget Marketing : Nick s Diner II Markets Essay1122 Words   |  5 Pagesinclusion of which also grasps the percentage of outlier whom have not started a family, have been widowed, or are married without kids. 8.2. Positioning: In a slowly improving economy, customers still want value, the large portions, and low prices at Nick’s Diner II gives the customers the value they expect. Compared to the numerous fast food restaurants in the area, Nick’s Diner II offers customers nearly equal prices, with better quality and quantity. Along with including the expectations of theseRead MoreMcdonalds Service1417 Words   |  6 Pagesalways been at the front of the menu however they have extensive their menu and offers their consumers full range of desert, hot drinks and cold drinks. McDonald’s model Only a small number of percentages of restaurants are owned by McDonald’s company (15%) and the remaining of 85% of McDonalds is operating by franchises. The main owner of the Mc Donald’s monitors and trains them to make sure that they are stick to the Quality, service, and cleanliness and the value that they offered by the McDonaldsRead MoreMcDonald’s The Dollar and Up Menu A burger costs more than $ 1 now. 1522 Words   |  7 PagesI. Establish a sense of urgency McDonalds is facing a financial crisis The Dollar Menu is no longer producing the desired outcomes; providing a drawn for customers and profits for the franchise. The Dollar Menu itself had little opportunity to generate profits directly (6 cents per burger), but the indirect sales of higher profit generating items by customers once they were enticed into the store by the Dollar Menu was the means of generating profits. (Ransom, 2009) Inflation, recession, and severalRead More7ps analysis for Caffe Nero Essay1613 Words   |  7 Pagesthat can be used to influence buyer decisions(Kotler et al. 2009) When marketing FMCG the first 4P’s: 1.) product which is value or benefit provide to customer. 2.) place which is distribution channel granting accessible to organization including internet, retailer and wholesaler 3.) promotion which is communicating message and value to customer in relevance to benefit and value of using particulars product rather than the feature of product. and 4.) price which factor that costing to consumer andRead MoreMcdonald s Marketing Journey : Mcdonalds Essay1442 Words   |  6 Pagesmarketing journey is a noteworthy one for anyone studying the marketing. In 1954, Roy Kroc, milkshake machine salesman, visited a restaurant in San Bernardino that run by two brothers, Dick and Mac McDonald. The restaurant offered a very limited menu but operated with great efficiency, focusing on quality and speed (Our History, 2016). He was so impressed by their operation that he seized the opportunity to become their agent. In 1955, Kroc founded McDonald’s Systems, Inc and in 1961, he purchasedRead MoreMarketing Strategies For Fast Food Outlets1593 Words   |  7 PagesThis study relates to the economic and environmental area of study as it addresses contemporary marketing strategies and the promotion of purchases within the franchise. The aim of this study will be to investigate marketing strategies, particularly promotional and advertising, adapted by fast food outlets in order to unveil successful advertising strategies. What promotions are used by fast food outlets to encourage more sales? What advertising strategies are used by fast food outlets to encourageRead MoreMarket Strategy for Kfc Japan1245 Words   |  5 PagesStrategy/ Focus Marketing strategy is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments

The Start of Paragraph Essay Topics

The Start of Paragraph Essay Topics How to Find Paragraph Essay Topics Nowadays, it's about how to create a business program which makes investors pay attention. The society is apparently becoming more open with no privacy thus some individuals are getting to be unappreciated in the societies as soon as the personalities discovered of them are unexpected. For instance, you may want to check at topics concerning oceanography, and how currents and waves impact upon the geography of earth or local places. Social networking also enables passive-aggressive behavior. You might want to also ask yourself whether your topic is unique. At the very start, you want to be quite knowledgeable about your topic. One more thing you could do is to review your prior coursework and all your notes or textbooks, in case you still have them. If you're writing a paper for your English class, you might want to write it on things which you find interesting if there's no direction. When it's the main aspect informing your conclusion, you can shell out a little bit more time (and words) on that specific point. In the decision of your 3 paragraph essay, sum up all the ideas and suggestions to draw the last stroke. The body paragraph is the principal part of your essay. Usually, you need to have a minumum of one quote in every body paragraph. Your final sentence should uphold your principal idea in a very clear and compelling method. Employing a topic sentence is a bit of your thesis. The most frequently encountered paper writing service that the vast majority of our clients require is essay writing. Unless you're an extremely talented baker, most likely the solution is no. Typically, teachers would like you to set the arguments in the authentic thesis. The Do's and Don'ts of Paragraph Essay Topics Following that, you require laying out a plan on the best way to fit your ideas into the 2 paragraphs. On essay immigration xenophobia argumentative illegal you need to now have a fundamental comprehension of what plagiarism is and the way to avoid it to be able to let. As soon as you get started revising, hunt not just for grammar and punctuation errors but for techniques to create the writing flow better. Before discussing the conclusion, it's vital to take a look at the manner body paragraphs are built. It is crucial to support the arguments in each paragraph with the aid of credible evidence. Finally you get your conclusion. Be sure that you do not present any new info in the conclusion. Persuasive essay examples can easily be available online, and you may consult them anytime once you lack inspiration or have very little idea of where to begin with your own paper. Anytime you must compose a timed essay, you should start out with a frame dependent on the parts below. Usually, you will write your essay in three major components. When you start to compose your essay for a standardized test, you have to first decide what sort of essay you are being requested to write. Right, five best online creative writing essays are really simple to letting in the event you know. If you are searching for an organised and presentable essay, don't hesitate to make the most of our professional essay writing service. Nowadays it's very difficult to locate a trustworthy essay writing service. If it's a narrative two-paragraph essay, you need to make certain not to drop the reader with too many or too few particulars. The last paragraph in an essay is normally the conclusion. If you're interested in figuring out how to compose your 5 paragraph essay within thirty minutes, keep reading. The three paragraph essay is an easy format essay created for you to acquire the idea of essay writing and its basic structure. You will be certain to compose a powerful three paragraph essay when you stick to the aforementioned actions.

Caribbean Essay Example For Students

Caribbean Essay Many people will think of Caribbean Islands as a nice place for a getaway vacation. But historical background of Caribbean is somewhat different. Caribbean has a long history of colonization and slavery for many generations. As new colonization was established, new cultures and languages were introduced. People tends to only focus on the bright side of the Columbuss great discover of the new land and colonization of the European countries and can easily forget about the destruction and the damages of the lives of native countries. who were the first Caribbean long before the Columbuss discovery, were almost wiped out by the cruel invasion of the European countries along with their cultures and their languages. The Europeans seized Caribbean but when they need the slaves for the sugar industries, they were brought from all different parts of Africa as a human cargo. Among the slaves, they had many cultural differences as well as languages themselves because they were brought from different regions of Africa. When slavery was abandoned throughout the Caribbean in mid-nineteenth century, the economic and political structure that controlled the island remained. The exslaves were forced to work below the minimum wages. Large number of Caribbean emigrated hoping to find better economical opportunities. In order to replace the missing number of workers, many Asian immigrants were brought to Caribbean. This resulted in great shift of culture and languages in Caribbean. The form of languages in Caribbean has been changing since the day of Columbuss great discovery to the very present day. As the result of this shift in language, the new types of the languages were introduced in Caribbean. In late twentieth century, u.s. influenced Caribbean like no other nation has ever done before. Not only by the means of military but by the culture and economically. Which influence directly to the lives of Caribbean. As it was mentioned earlier, Caribbean encountered much different kind of languages. Before the colonization of the great European countries, languages of the Amerindians were spoken through out the islands. After the Amerindians were drove off from the Caribbean by the Europeans, the language of the different Europeans came to existence in Caribbean. But mostly the slaves were brought to Caribbean from all region of Africa. Which resulted in very many different types of languages and cultures. These languages of slaves were shaped by the new environments and how the Europeans spoke their languages. Just like all other conquistadors, Europeans forced the slaves to learn their languages and cultures and forbidden to speak their native languages. As the result, the nation language was forced to speak only underground and not to be spoken in public. Then came the immigrants from the East Asia as well as their cultures and languages. But main influence in Caribbean was the cultural and economical effect of the U.S. In recent years, the underground language, which was once forbidden to be spoken in public, is rapidly spreading throughout the Caribbean. The remaining of Amerindian languages still remains as well as the languages of European conquistadors. The immigrants from East Asia but mainly the cultural and economical influence by u.s. are the languages of the Caribbean today. In Caribbean the nation language has been developed and modified. The languages, not only has always been there, as well as the languages, which were once banished, are mixed together to result in a new form of language which the writer address as nation language. It is a form of English, but it is also a form of language in which how the slaves from Africa felt to loss their freedom and lives in form of language. This is the only true form of nation language in Caribbean.

Tsunamis Causes

Introduction Tsunamis are series of the ocean waves with very long wavelengths, hundreds of kilometers away, being brought about by various processes like sub marines, landslides, glacier calving, volcanic eruptions, meteorite impacts but greatly by earthquakes. It is formed in the ocean and big lakes.Advertising We will write a custom research paper sample on Tsunami’s Causes specifically for you for only $16.05 $11/page Learn More Tsunami originated from the Japanese words ‘tsu’ meaning ‘harbor’ and ‘nami’ meaning ‘wave’ to make a ‘harbor wave’. Tsunamis have in the past and present brought catastrophic devastation to property and human death like in North East of Japan, on March 11, 2011. We shall dwell on the Shifts in the Tectonic plates as the reasoning behind the Tsunamis, but we have to understand the concept involved in the movement of the plate tectonics then how the earthq uake will be generated to result into tsunami. Plate Tectonics These are movements of the lithospheric plates. Tectonics is movement and deformation of the crust, which integrate the ancient theory of continental drift. Plates are the â€Å"lithospheric plates which are about 100 kilometers or more† (Earth Quake Museum, 2011, p. 1). Plate tectonics mostly produces earthquake. It should be noted that, â€Å"the earth crust consist of plates sections that float on the molten rock of the mantle† (Earth Quake Museum, 2011, p. 1). The movement of the plates is due to the conventional current. Conventional current is brought about by relationship between the densities of the fluid to its temperature. We can say that convectional current is the flow that transfers heat within a fluid by setting in motion by the heating and cooling of the fluid which changes in its density and continues as long as it heats. The magma containing material at very high temperatures â€Å"rises a nd spreads on the surfaces creating a new crust which spreads out forming a new plate, until it meets other plates† (Earth Quake Museum, 2011, p. 1). After such a mechanism, â€Å"then one of the plates will pushed down into the inferior of the earth and reabsorbed in the mantle; plates can also compress to push up the mountains when they collide or move sideways along the transform faults† (Earth Quake Museum, 2011, p. 1). The process of plates’ movements is a bit detailed as explained by the Geography site below: One of the most famous examples of plates sliding past each other is the San Andreas Fault in California. Here the two plates, the Pacific plate and the North American plate both move in a roughly in the northwesterly direction, but one is moving faster than the other. The San Francisco area is prone to many small earthquakes every year as the two plates grind against each other. (Geography site, 2006, p. 1)Advertising Looking for research paper o n geology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Plate Boundaries The above diagram shows, â€Å"Divergent Boundaries occur at Oceanic Ridges, where new Oceanic lithosphere is formed and moves away from the ridge in opposite directions† (The Earth and Beyond, 2011, p. 1). Shown above: â€Å"convergent Boundaries occur where oceanic lithosphere is pushed back into the mantle, marked by oceanic trenches and subduction zones† (The Earth and Beyond, 2011, p. 1). Two types are possible – â€Å"When two plates of oceanic lithosphere converge oceanic lithosphere is subducted beneath oceanic lithosphere; when ocean lithosphere runs into a plate with continental lithosphere, the oceanic lithosphere is subducted beneath the continental lithosphere† (The Earth and Beyond, 2011, p. 1).Advertising We will write a custom research paper sample on Tsunami’s Causes specifically for you for only $16.0 5 $11/page Learn More â€Å"Transform Boundaries occur where two plates slide past one another horizontally; the San Andreas Fault, in California is a transform fault† (The Earth and Beyond, 2011, p. 1). â€Å"Continental rifting may create a new divergent margin and evolve into an oceanic ridge, such as is occurring in East Africa and between the African Plate and the Arabian Plate† (The Earth and Beyond, 2011, p. 1). It has been shown that the plates play very significant role in making the earth crust unstable: Continental lithosphere collide to join two plates together, such as has occurred recently where the Indian Plate has collided with the Eurasian Plate to form the Himalaya Mountains. Plate tectonics explains why earthquakes occur where they do, why volcanoes occur where they do, how mountain ranges form, as well as many other aspects of the Earth.   It is such an important theory in understanding how the Earth works. (The Earth and Beyo nd, 2011, p. 1)Advertising Looking for research paper on geology? Let's see if we can help you! Get your first paper with 15% OFF Learn More How Earthquake will generate tsunami After fault has been created the earthquake will occur on it due to the massive violent movement as the two plates compress one another or override one another causing heavy pressure on the underlying rock. This causes vibrations or shockwaves to go through ground. As the solid rock plate moves up beneath the sea, â€Å"there is a sudden movement within the crust or mantle and concentric shock waves moves out of that point† (Geography site, 2006, p. 1). The point of origin is referred as the focus, where in a radius of around 250 miles the effect is greatly felt, and the point directly above the surface is called the epicenter (Geography site, 2006). A Tsunami is formed when â€Å"the sea floor abruptly deforms and vertically displaces the overlying water† (Geography site, 2006, p. 1). Earth’s crust deforms from at points below the ocean consequently disturbing the overlying mass of water. The process continues as thus: The w ater above is displaced from its equilibrium position. The waves will be as result of the displacement of the water mass, which act under influence of gravity, to regain its equilibrium position. The potential energy that results from the uplifting or pushing of the water above mean level is then transferred to horizontal propagation of tsunami wave which possess the kinetic energy. (Tsunami, 2011, p. 1) Tsunamis will results when a large sea floor elevate. Within several minute of earthquake, the initial, panel 1, is split into a tsunami that travels out of the deep ocean and another travelling to the nearby coast (Tsunami, 2011). The tsunami will be greatly affected as it travels through the ocean where the rate at which the wave loses its energy is related to its wavelength. At deep waters the wave will travel at a very high velocity and as it approached the shoe or as the depth decreases the speed of the wave decreases; however the energy of the wave remains constant. Conclusion From the above study, tsunamis are produced or generated by the plate tectonic beside where the movement of the tectonics due to convectional current due to the heat coming from the earth center. This produces the movement of the plate where one plate moves toward the other and collide resulting in the faults being formed. This movement causes a ground shaking movement resulting into elastic waves travelling through the solid earth where one plate is emerged above the other and this causes an upward movement. The upward movement causes the water above to be displaced, pushing a large volume of water upwards and the potential energy involved is transformed to horizontal kinetic energy which is massive causing formation of a wave of water which is the tsunami. For the last tsunamis they have occurred through this method. References Geography site. (2006). What causes an earthquake? Web. The Earth and beyond. (2011). The earth and beyond, plate tectonics. Web. The Earthquake Museum. ( 2011). What causes earthquakes? Web. Tsunami. (2011). Tsunamis. Web. This research paper on Tsunami’s Causes was written and submitted by user Yaritza Levy to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.